




The Vision
Welcome to Crush It Ventures, where we transform opportunities into success stories through strategic investments and belief in the founders unique visions. Join us on a journey of growth and prosperity.
We invest in
About
Crush It Ventures is a dynamic investment fund dedicated to identifying and nurturing promising ventures. We specialize in providing financial support, mentorship, and strategic guidance to help businesses thrive and reach their full potential.
Our approach is rooted in collaboration within our vast ecosystem and long-term partnerships. We believe in the power of strategic investments to drive innovation and create sustainable growth. Join us in shaping the future while making an impact.
The Team

Our team of Investors and Advisors have decades of experience in the wellness space and CIV’s investment philosophy is rooted in identifying and supporting passionate founders with a laser-focus and drive.
Jenny Liu, a New York native, brings 10 years of experience in real estate investment and over 10 years in the wellness industry. Her journey into wellness began in 2013 when she became the first investor in what would eventually become DOGPOUND. She formally joined the company’s leadership team in 2017, serving as CFO, COO, and President before becoming CEO in 2022. Throughout her career, Jenny — alongside Kirk Myers — has helped lead and support ventures that have collectively raised tens of millions of dollars. She is passionate about impact-driven leadership and building strong, purpose-led company cultures. Jenny also advises emerging brands, currently serving on the boards of Divine Time and Alta.
Kirk Myers, a Kansas City native, is a world-renowned fitness expert, entrepreneur, and master networker with unparalleled access to top talent across entertainment, business, and wellness. After overcoming early struggles with obesity and heart failure, Kirk founded DOGPOUND, a global fitness community. Over his career, he has personally trained clients such as Taylor Swift, Tom Holland, Hugh Jackman, Adriana Lima, and Ryan Seacrest. His work has been featured in Men’s Health, Vogue, Vanity Fair, and more. He also advises companies at the intersection of fitness and innovation, including Alta and Barcode.
Portfolio
Contact
For general inquiries, please email us at contact@crushitventures.com